QUEEN C
Ecommerce Website
About
Queen C is a professional cosmetics brand's website for beauty and cosmetics. The store offers professional cosmetics that meet the needs of the most demanding make-up artists and make up lovers.
My Role
UX / UI Design
Platform
Desktop, Mobile
Year
2020
Concept
The inspiration for the clean design came from the Queen C’s commitment to creating a place for all makeup lovers - beginners and professionals, make-up lovers and make-up artists. It should be a neutral place here everyone can find something.
Putting Ideas on Paper
Once I was satisfied with the architecture, I started to work on the user interface itself. I love to start with a low fidelity sketch to understand what works and what doesn’t work, and then jump to Figma to create more detailed and accurate prototype that can be tested.
Architecture
Based on the interviews, I categorized and sorted the actions users take when buying cosmetics or beauty products. As soon as I finished that, I worked on the optimal user flow that will help the customers make their purchases efficiently.
Design
Black & White
The inspiration for the design came from the world of painting. I visualized the website as a white canvas, waiting to observe colors and textures on it.
Logo
Colors
Typography
Montserrat | Avenir
Keeping it Simple
E-commerce icons can be designed in many shapes and designs. For this website, the icons were drawn in full color black in order to draw the customer’s attention to the products.
Recycled
Pack
Retro
Design
Cruelty
Free
Home Page
Product Page
Wireframes Sketching
Visual Language
Further Details
By clicking on a row, the row will be expended and show all the important information about this product, such as materials, size, shipping, delivery, and returns.
Reviews
Online shoppers today rely heavily on customer reviews when they are making a purchasing decision.
Users are more likely to make a purchase if a product has been recommended by someone else.
Displaying customer reviews on site is important in establishing trust with new customers, which eventually means increase the site profits and more sales.
Each comment includes the name of the commenter with a photo, date, score, and a brief comment.
The Perfect Match
This feature offers the user additional items related to the item they selected in a package deal offer so that each product is offered at a discounted price.
let's Get in Touch!
This short contact form provides an immediate and convenient way for users to ask the company questions and to get newsletters and find out about relevant specials.
